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Los
Angeles
Times
November 11, 2006
A man of maps, Poizner
charts new course for insurance commissioner
By Jordan Rau, Times Staff
Writer
SACRAMENTO — Much of Insurance Commissioner-elect Steve
Poizner's life has been about maps.
They provided his road to
riches: Just a few years out of Stanford's business school, he started a
company to design software that helped retailers find the best location
for their stores. His next venture was a firm that developed the
technology for police and rescuers to pinpoint 911 calls.
And
abolishing gerrymandered political maps — designed to make every district
in California firmly Republican or Democrat — has been a chief cause in
the two years he has been enthusiastically involved in state
politics.
In 2004, Poizner, a Republican from Los Gatos, spent a
record-setting $6 million of his own money seeking an Assembly seat
despite its Democratic makeup. He narrowly lost.
So did the
redistricting reform campaign he helped run last year.
But on
Tuesday, Poizner, 49, emerged as the only GOP victor, besides Gov. Arnold
Schwarzenegger, in statewide races — and one of two who have never held a
constitutional office. With the help of $9 million of his own money and a
Democratic opponent who had worn out his welcome, Poizner was elected
insurance commissioner, beating Lt. Gov. Cruz Bustamante by 12 percentage
points.
"He is now as viable as anyone at the moment to be the next
Republican nominee for governor," said Rob Stutzman, a political
consultant and Schwarzenegger's former chief spokesman.
The party's
new star is an unassuming entrepreneur with his profession's enthusiasm
for the free market and a distrust of big business.
"He may be one
of the smartest people who's ever been elected to public office," said
Harvey Rosenfield, a liberal consumer advocate who helped create the
insurance commissioner's office and surprised many Democrats by endorsing
Poizner, in part because he refused to accept insurance
donations.
"He'll make decisions on what the thinks is best, not
what the insurance industry thinks is best," Rosenfield said.
Like
Schwarzenegger, Poizner is a self-made man and a liberal Republican. He
grew up in Texas, the son of an English teacher and a geologist, and was
educated as an engineer. He counts building a working laser as a high
point of his youth and, as a low point, placing a malfunctioning smoke
bomb at a neighbor's door as a prank and inadvertently setting it afire.
Also like the governor, Poizner is married to an assertive
Democrat; his early efforts to win over conservatives in the June primary
campaign were complicated by having to explain donations to Al Gore made
from the Poizners' joint checking account.
"He would walk right
into the room and sit down with people, and one by one he won them over,"
said Wayne Johnson, his campaign strategist.
Poizner's work ethic,
disdain for partisan politics and careerism and drive to find common
ground have impressed people during his stints in a working-class San Jose
high school and in the White House's prestigious yearlong fellowship
program.
Todd Richards supervised Poizner's year as a volunteer
social studies teacher at Mount Pleasant High School. "I was very
impressed with the conscientious way he went about it," Richards
said.
Ron Christie, a former special assistant to President Bush
who oversaw some of Poizner's work in the White House, said he never let
on that he was wealthy and accomplished. Nor did he try to parlay the
fellowship into a high-level job.
"He was as normal and as
energetic as any of the rest of us," Christie said. "We were blown away
when we found out."
People who know Poizner say he is always
interested in finding new solutions and common ground, and that his
methods are what you would expect from an engineer: extensive listening
and intense mining of data. His proven ability to appease differing sides,
however, may be severely tested as he tries to navigate the turbulent
terrain of his new job.
Since it was created by voters in 1998, the
insurance commissioner's office has been a perpetual battleground between
consumer advocates and the companies the office regulates.
The last
Republican in the job, Chuck Quackenbush, was driven from office amid
accusations that he went easy on insurers in exchange for their political
support. The outgoing commissioner, Democrat John Garamendi, who has just
been elected lieutenant governor, has had a combative relationship with
the industry.
"We're hoping he takes a less adversarial approach to
insurance companies," said Sam Sorich, president of the Assn. of
California Insurance Companies. "We see ourselves as partners to the
insurance commissioner rather than as an adversary."
Poizner has
his own agenda that has elements appealing to both sides.
He has
promised to stop insurers from discouraging claims by canceling the
policies of those who make them — a recurring complaint from consumer
advocates.
He also has pledged to step up the office's
investigation of fraud, which insurers say has atrophied under
Garamendi.
And Poizner wants to reform the office itself by making
the commissioner's election nonpartisan and by banning candidates from
accepting donations from insurers.
"I'm not going to take every
opportunity to be downright antagonistic to the insurance industry," he
said.
"At the same time, anyone who breaks the rules, I will come
down on them like a ton of bricks."
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